Plain-English guides to choosing the right water treatment lead type and evaluating a lead provider — pricing, exclusive versus shared, city versus well water, and what “qualified” actually means before you spend a dollar.
Choose a lead type
Water treatment is an umbrella. Start from the hub to see the full portfolio, then drill into the treatment type your crew actually installs — whole-home filtration, softening, conditioning, or whole-home reverse osmosis, across city or private-well water. These are installer capability pages, not separate buckets of pre-diagnosed leads; every campaign starts with a homeowner inquiry and your assessment determines the equipment.
The full water treatment lead portfolio — filtration, softening, conditioning, and whole-home reverse osmosis for city or well water. Start here.
Read moreConditioningWe run benefit-led campaigns that reach homeowners interested in scale control and conditioned water, and deliver the inquiry exclusively to one installer — so your team can assess the home and recommend the right approach.
Read moreWater softenerHomeowners dealing with scale on fixtures, soap residue, or laundry concerns may be looking for hardness reduction. We run benefit-led campaigns that earn the inquiry and deliver it exclusively to one installer — so your team can assess the home and recommend the right system.
Read moreFiltrationWe run benefit-led campaigns that reach homeowners concerned about chlorine taste and odor, sediment, iron staining, sulfur smell, or a tested contaminant they want addressed at every tap — and deliver the inquiry exclusively to one installer, who specs the right media.
Read moreWhole-home ROWhole-home reverse osmosis is a specialist, point-of-entry category — not the under-sink unit most homeowners picture. We run benefit-led campaigns that reach homeowners with dissolved-solids or source-water concerns who want treated water at every tap, and deliver the inquiry exclusively to one installer, who assesses pretreatment, production, storage, and site suitability before quoting.
Read moreEvaluate a provider
Before you sign up for any lead program, get straight answers on price, exclusivity, water source, and how leads are qualified. These guides walk you through the questions to ask.
What Platinum Lead Gen charges per exclusive lead, cost-per-lead versus cost-per-customer, and what to ask before you buy.
Read moreExclusivityHow exclusive and shared water treatment leads differ — recipient count, competing contact attempts, follow-up effort, and price.
Read moreCity waterHomeowner inquiries on municipal supply — chlorine taste and odor, scale, sediment — and how the right treatment is selected by assessment.
Read moreWell waterPrivate-well homeowner inquiries — hardness, iron staining, sulfur smell, dissolved-solids — and the assessment a well lead requires.
Read moreQualificationWhat submitted intent means, how it differs from phone-verified or appointments, and what's captured on every inquiry.
Read moreNot sure where to start? Tell us your ZIP codes and the treatment you install. We’ll walk you through territory availability, lead volume, and which lead type fits — on a strategy call.
Book a 30-minute Client Discovery Call and we'll map your service area, agree the campaign scope, and get exclusive homeowner inquiries flowing to your team.