01
Compare the published lead packs
Choose a plan around your territory, follow-up capacity and the systems your crew installs. Refer to the homepage pricing section for current inclusions. Discuss territory availability and specialist whole-home RO campaign fit before selecting a pack.
| Plan | Price | Exclusive leads | Price per lead |
|---|---|---|---|
| Starter | $990 | 10 | $99 |
| Growth | $4,750 | 50 | $95 |
| Enterprise | $9,000 | 100 | $90 |
02
Cost per lead is different from cost per customer
Cost per lead divides lead spending by inquiries purchased. Cost per customer divides that spending by customers you actually win. Track both alongside your gross profit and sales costs.
Illustration—not a performance forecast: 10 leads at $99 cost $990. If two become customers, lead spending per customer is $495, before sales, installation and other operating expenses. This is hypothetical arithmetic, not PLG’s measured conversion rate.
03
Questions to ask before buying leads
A lower inquiry price alone does not establish better economics. Compare provider definitions and your own outcomes using the same reporting period.
- ✓Who receives each inquiry, and can it be resold?
- ✓Which ZIP codes and water sources match your business?
- ✓What does the provider capture on each inquiry, and what must be agreed before launch?
- ✓How will leads enter your CRM and reach your team?
- ✓What makes a lead invalid, and what are the written credit terms?
Frequently asked
Questions installers ask
Is the per-lead price an industry average?
No. The $99, $95 and $90 figures are the arithmetic of PLG’s published $990/10, $4,750/50 and $9,000/100 packs, not a market benchmark or claim about advertising costs.
Does buying leads guarantee appointments?
No. You purchase homeowner inquiries. Your follow-up, assessment, proposal and sales process determine the outcome.
Do the standard packs automatically apply to specialist RO campaigns?
Discuss treatment scope, territory availability and campaign fit on a strategy call before choosing a plan.